How Managers’ Green Transformational Leadership Affects a Firm’s Environmental Strategy, Green Innovation, and Performance: The Moderating Impact of Differentiation Strategy

No prior literature has investigated the effect of managers’ green transformational leadership (GTL) on financial performance (FP). The current study introduces an original research framework with aim filling in this gap. This a completer analytical by considering direct impacts GTL FP and indirect under joint action corporate environmental strategy (CES), product innovation (GPT), process (GPI). Furthermore, based question how enterprises can earn profit from GPT, analyzing moderator impact differentiation relationship between GPT is also within context present study. data collected 315 firms ISO 14001 certificate First Second 500 Industrial Enterprises List Turkey 2018 were tested SmartPLS 3 analysis program. empirical evidence shows that affects both directly indirectly through CES GPI. However, it concluded does not have positive FP. Considering jointly, observed its significant.